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Problem Discovery & Product Objections

ZIGZAG Marketing, Inc.

All products have deficiencies. Don't get too worked up over it. Successful technology companies master the art of overcoming objections by making them seem trivial in the grand scheme. How do they do it? By asking the right questions early in the sales cycle.

Tags : problem discovery, objections, sales, product development, zigzag, customer satisfaction
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Published:  Feb 13, 2007
Length:  2
Type:  White Paper