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Strategy & Product Plans: Are the Dots Connected?

ZIGZAG Marketing, Inc.

Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.

Tags : product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag
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Published:  Feb 13, 2007
Length:  2
Type:  White Paper