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Multi-channel Marketing: Orchestrate message, channels and countries

SDL Web Content Management Solutions

Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.

Tags : sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml
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Published:  Jan 22, 2010
Length:  26
Type:  White Paper