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Retail's Mobility Imperative: A Measured Approach to the Emerging Channel


Cell phones and smartphones have become constant companions to influential shoppers. To capitalize on mobility's ubiquity, leading U.S retailers are actively pursuing the mobile channel as a way to enhance customer engagement and loyalty, while giving them "first-mover" advantage over their competitors.

Tags : blackberry, mobility, smartphones, cell phones, mobile workforce, e-commerce, handset, touchpoint
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Published:  Jul 12, 2010
Length:  21
Type:  White Paper