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Creating Competitive Advantage in Demanding Retail Environments


This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.

Tags : as/400, web sphere, customer relationship management, customer service, ebusiness, enterprise software, supply chain management, manufacturing
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Published:  Feb 28, 2007
Length:  10
Type:  White Paper